Water Energy Carbon – logo

April Robinson, a very tough client. This logo has taken me about eight hours to produce and I love it. It would have to be my favourite of all my logo designs too. April came back with many changes to the logo, after the initial four concepts I gave her to choose from. Sustaining resources, the appropriate tag line to complete the logo. The idea of world in the centre, with Australia featured, then a visual representation of the ozone and it’s bi-products, followed by a period (or result) from the ozone encompassing effect, tells the story of the logo well. Just by looking at this logo it is easy to understand what it stands for. I believe every logo should do this.